Ola selling 4 electric scooters per second [Sep 20, 2021]
The high-profile Ola founder Bhavish Aggarwal hopes to make 10 million vehicles annually by the summer of 2022.A day after the commencement of the sale process of Ola Electric S1, the company's co-founder Bhavish Aggarwal said that “floodgates to the revolution” are open.
Ola Electric sold scooters worth over Rs 600 crore in just 24 hours, during its sale of Ola S1 and S1 Pro scooters. The SoftBank-backed company said it sold 4 scooters every second.
Ola Electric, which had to defer e-scooter sales due to a website glitch last week, opened the purchase of Ola S1 and S1 Pro on Wednesday. The purchase is available exclusively on the Ola app and the process is completely digital.
Ola commenced bookings on July 15 . Given its production plans in the coming months, today will be the last day for consumers to purchase their Ola S1 and S1 Pro scooters, the company said. The "response is beyond its expectations," it said. Those who have already reserved can purchase until midnight tonight at which point, the purchase window will close. Consumers can continue to reserve their spot in the purchase queue. The purchase can only be made through the Ola app.
The aforesaid value (Rs600 crore) includes buyers who paid the additional Rs20,000 to get their bookings confirmed after paying Rs500 as the token amount. It also includes the new set of buyers who would have booked the model in the last few days. A back-of-the envelope translates it into bookings of 50,000 units.
With prices starting from Rs 99,999 (excluding state government incentives, registration fee, and insurance cost), Ola's e-scooter rivals electric two-wheeler makers, such as Ather Energy, Hero Electric, Bajaj's Chetak, and TVS Motor Company.
The Bengaluru-based company had earlier said lakhs of consumers booked their slot to purchase the Ola S1 and S1 Pro since it started accepting bookings a couple of months ago.