Ather Energy looking aggressive of its India expansion plans [Feb 19, 2021]
Ather Energy looking aggressive of its India expansion plans
Ather Energy opened experience center in Pune and plans for 40-city presence in India by 2021 end
Ather Energy is currently looking quite aggressive in terms of its India expansion plans. The company recently announced that it aims to be present in as many as 40 Indian cities by the end of this year. Now as a part of its expansion strategy across India, the Bengaluru-based start-up recently opened its first experience center or Ather Space in the city of Pune. Ather Energy started operations at its new 1,23,000 sq ft production facility in Hosur, Tamil Nadu starting 2nd January 2021. The company has announced an investment of Rs 635 crore over the next five years and the new Hosur facility has been set up with an investment of Rs 130 crore.The said facility has an annual capacity of 1,10,000 electric scooters and 1,20,000 battery packs.
The Bengaluru-based start-up has already begun deliveries of its electric scooters in cities like Mumbai, Pune, Ahmedabad, Bangalore, Chennai, and Hyderabad with more deliveries planned in a phased manner across 21 other cities by Q1.
Currently, Ather Energy retails two electric scooters in India namely 450X and the 450 Plus. These are 90 percent localized and the battery pack is being made by Ather Energy themselves.The previous models with which the company started its innings in India namely the 340 and the 450 have been discontinued. The more premium Ather 450X electric scooter comes with four riding modes namely Eco, Ride, Sport & Warp and the company is claiming a realistic range of 85 km in Eco mode. On the other hand, if you want exhilarating performance, the Warp mode offers crazy acceleration with the scooter sprinting from a standstill to 40 kmph in just 3,3 seconds in this mode.
Technology & Battery:
Ather Energy has filed 13 patents on the design and manufacturing of the li-ion batteries. The 2.9 kWh battery on the Ather 450X electric scooter uses 21700 type li-ion cells that offer a high energy density, charge and discharge rates enabling fast charging and high performance.
The scooter gets an inbuilt 4G sim card along with a seven-inch touchscreen instrument cluster supporting Bluetooth connectivity as well. The Ather 450X electric scooter is currently available for sale in three colour options of Grey, Green and White. While the 450X is priced at Rs 1,61,426, the 450 Plus will set you back by Rs 1,42,416 (ex-showroom, Pune).