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Tata Altroz : for very different set of Customers...!!! [Jan 27, 2020]

Tata Motors  launched its highly awaited premium hatchback, Altroz ( with BS6-compliant engine ) at a price tag starting from Rs 5.29 lakh .Inspired by the albatross, the Altroz will be the first product to be engineered on Tata Motors' new ALFA (Agile Light Flexible Advanced) architecture.
Altroz had secured a perfect 5-star rating at the Global New Car Assessment Programme (Global NCAP) crash tests. Tata Altroz is country's second Made-in-India car to have secured a perfect five after the Tata Nexon.
The new Tata offering comes with two engine options. Both BSVI compliant. The 1.5-litre Revotorq turbo-diesel 4-cylinder is a detuned version of the one found in the Nexon and makes 90PS at 4,000rpm and 200Nm at 1,250-3,000rpm. The petrol motor is the 1.2-litre Revotron 3-cylinder petrol, as seen on the Tiago, with 86PS at 6,000rpm and 113Nm at 3,300rpm. Both come paired with a 5-speed manual gearbox. The company is also working on dual clutch automatic gearbox .
The Altroz is 3,990mm long, 1,755mm wide and 1,523mm tall. The wheelbase is 2,501mm with the front and rear track being 1,510mm. The unladen ground clearance is 165mm, turning radius is 5.0m and has a 37-litre fuel tank. Boot space is 345L. 
The Altroz is based on the firm's new ALFA modular architecture, which is set to spawn a range of products in the future.
Notable features available on the Altroz are LED DRLs, rear defogger, projector head-lamps with auto headlamps and follow-me-home functionality, there are four-way adjustable driver seats and two-way adjustable passenger seats, there are also utility spaces all around with a cooled glove-box and central armrest storage spaces.
More equipment comes by the way of a seven-inch infotainment screen, another seven-inch touchscreen infotainment system with Android Auto/Apple Carplay, alongside voice commands, SMS readout and USB/Bluetooth connectivity. This unit comes paired with a 100W Harman-sourced audio system with six-speakers.  There is also automatic climate control, engine push-button start/stop with smart key electrically adjustable and foldable ORVM, rear AC vent, electric tailgate release, rain-sensing wiper, 90-degree opening doors, flat rear floor and a wearable key for passive entry.
infotainment and all the screen cluster are at the same horizental height so that  your eyes donot have to  refocus and your head doesnot have to  move up and down. A lot of thought has gone into that.
Rival with:
with the likes of Maruti Suzuki Baleno, Hyundai i20 and Honda Jazz among others which are priced between Rs5.45 lakh and Rs 9.34 lakh(ex-showroom Delhi).

According to Mr. Pratap Bose, Vice President Global Design,Tata Motors, Altrox is  for a very different set of customers who want comfort,status, power and at the same time performance.

The vehicle has sharply rising window line and tappering roof and one may believe that it  will reduce Cabin space.However the experts believe that this design originally adopted in  the Nexon  has been highly appreciated and it offers enough headroom and a sense of roominess.

The doors  that open to 90 degrees will be a trait on all ALFA Tata Cars. Rear door handles sit on C-Pillar. 16-inch rims donot fill wheel arches. 

The Altroz with its high bonnet, meets Pedestrian safety norms  

Verdict :

Tata`s Premium Hatchback has a number of  strengths with its fice star safety feature & Designer look being the hook.

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